Campaigns are an essential part of customer experience. Why not use this proven approach to enhance employee experience too?

Feedback campaigns show employees that you care.

No one likes to feel ignored. In a recent Timesjobs survey 81% of employees said they would work harder if they felt appreciated by their employers. We think it's time for leaders and HR to take a leaf from marketing's book by running targeted campaigns to show your audience, the employee, that you really do care.

Marketing campaigns have been used to deliver customer experience (CX) with great success for years. This being the case, it seems odd that campaigns are poorly used in the day to day employee experience (EX).

With the launch of our feedback campaign feature we are hoping this will soon change.

What is a feedback campaign?

In it's simplest form a feedback campaign is a way of engaging with a lot (or a select few) of employees on a focused topic very efficiently.

The aim is to strengthen the bond between the employee and the employer by listening more often, and listening more closely.

The nearest convention is an employee survey or poll, and whilst the new campaign function can be used for this, the potential of campaigns is far greater.

Think about your customer experience with your favourite brand. You might get a long customer satisfaction survey once a year, a Net Promoter survey after an interaction, and in the meantime there is a continual stream of campaign communication to keep you informed and interested, but it's all one way communication either pushing or pulling information to get you in to the store or clicking on the website.

With a feedback campaign we're looking to get employees into conversation. First by drawing in targeted information (or sentiment) from a group as frequently as practical, and then by agreeing actions around the results of what we learn at a local level on a 1:1 basis.

How does it work?

An example could be an Inclusion campaign. Let's say we want to gauge how inclusive our leaders are and then how included our general staff feel.

It might look like this....

Create the campaign

Upload a file of participants

Using the format provided, we just need a list of leaders who will be involved.

We'll check it to make sure everything is ok.

Validate the campaign participants


In this case it's a self-assessment, so all looks good with receiver and reviewer being the same.


To launch simply select the feedback template from your library, enter a message for the invitation email and set a deadline if you want to.

That's it! 


Your campaign is now created to invite leaders to complete their self-assessment. They'll be sent reminders to get this done by your deadline and you can monitor who has and hasn't taken part.

When it's done you'll have beautiful dashboards that correlate all of their responses, and their answers will be available for conversation from within their lifelong feedback stream.

Repeat this process for the general staff just changing the participants and the template used to measure inclusiveness from their perspective, and now you have a measurable picture of inclusion.

Re-run this campaign periodically to see how things change and you will know where your interventions are getting results and where they are not.

What kind of campaigns can improve employee experience?

We've given you one working example of an inclusion benchmark, but the types of campaign you can run are endless depending on your culture, your structure, and your workforce. Here are some other suggestions to get you thinking about how very simple feedback campaigns can make a huge impact to what you know about the needs of your people.

12 ideas for employee engagement

  1. Daily reflection - a repeating campaign prompting employees to complete a mindfulness exercise.
  2. Gratitude journal - a repeating campaign prompting employees to journal what they are grateful for
  3. Monthly check-in - a repeating campaign prompting managers to check in with their team members
  4. Suggestion Box - a campaign inviting process improvement
  5. Strategic input - a campaign inviting comment on a business plan or strategy
  6. Engagement Survey - a campaign such as our Intelevate Questionnaire
  7. 360 Performance Review - a holistic review of performance
  8. Values assessment - a campaign prompting stories of values in action
  9. Milestone debrief - a campaign to a project team segment asking what went well and what would have been even better
  10. Initial impressions - a campaign to a new hire segment prompting candid initial impressions
  11. Stay interview - a campaign to prompt input on what is needed to be employer of choice
  12. Rising stars - a campaign to ask rising stars what they claim is the secret to their success

.... and ..... like most features we launch we are certain to have our eyes opened to many more imaginative ways the campaign feature will be used.

If you would like more information about the Pay Compliment platform, or a demo of the campaign feature please contact us for a chat.

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